Introducing Sea Me Happy, a Belgian brand founded by mother-daughter duo Mercedes Schwithal and Noémie Moereels, who started out as a small tie-dye operation in 2016. As the brand grew, it evolved into a full-fledged collection of high-quality pieces in an array of vibrant hues and natural materials, with an emphasis on color and easy, relaxed fits.
At Sea Me Happy, sustainability has always been a core value. About 80% of the collection is handmade in Belgium, and all tie-dying is still done in Mercedes’ very own kitchen. From its roots in the fashion capital of Antwerp, the brand has expanded to be available in renowned boutiques and department stores all over Europe and beyond, available at Princess in Antwerp, De Bijenkorf in Amsterdam, Le Bon Marché in Paris and hotel boutiques from Ibiza to Vietnam.
For the founders, travel is at the heart of the brand’s aesthetic. The brand encourages customers to do more of what they truly love, and to take care of their lifestyles in order to sustain a living in full authenticity. Noémie, the founder, realized that she had done everything that was “expected of her” after finishing school and university, but she wanted to do something different, something that felt close to who she was. She started making tie-dye T-shirts and pillowcases to save up for a trip abroad, which ultimately led to the creation of Sea Me Happy.
At Sea Me Happy, the founders strive to create a brand that not only represents their values but also reflects the lifestyle they wish to promote. The brand wants you to take a step back from the hustle and bustle of everyday life and do more of what makes you happy. Whether it’s traveling, hanging out with friends, achieving revenue goals, doing solo traveling, sports, self-care, or taking up a new challenge, they believe that it’s important to prioritize your own well-being and happiness.
So, go ahead and join the Sea Me Happy tribe and embrace a carefree, happy lifestyle through sustainable fashion, travel and doing what you love!